DC’s ambitious year long project, 52 is five weeks deep in to the series. Thus far it’s really interesting and a great read.
If reading the series isn’t enough for you, DC has set up the Daily Planet 52 Week Special, a website meant to look like the Daily Planet’s news site. Although the content is rather thin, it is a fun marketing ploy that follows the disturbing current trend of marketing ploys: fake websites that make you read all the crap just to find out nothing about the product in question.
The 52 site is fun because it doesn’t take itself too seriously. I always loved reading fake newspapers (like promotional Daily Planets) when I was a kid, and this reminds me of those days, even if it is fuel for the machine!